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decisionmarketing.co.uk

decisionmarketing.co.uk is SSL secured

Free website and domain report on decisionmarketing.co.uk

Last Updated: 26th August, 2022 Update Now
Overview

Snoop Summary for decisionmarketing.co.uk

This is a free and comprehensive report about decisionmarketing.co.uk. The domain decisionmarketing.co.uk is currently hosted on a server located in United Kingdom with the IP address 185.219.238.38, where GBP is the local currency and the local language is English. Decisionmarketing.co.uk has the potential to be earning an estimated $1 USD per day from advertising revenue. If decisionmarketing.co.uk was to be sold it would possibly be worth $1,029 USD (based on the daily revenue potential of the website over a 24 month period). Decisionmarketing.co.uk receives an estimated 490 unique visitors every day - a decent amount of traffic! This report was last updated 26th August, 2022.

About decisionmarketing.co.uk

Site Preview: decisionmarketing.co.uk decisionmarketing.co.uk
Title: Home - DecisionMarketing
Description:
Keywords and Tags: blogs, wiki
Related Terms:
Fav Icon:
Age: Over 14 years old
Domain Created: 25th November, 2009
Domain Updated: 25th November, 2021
Domain Expires: 25th November, 2023
Review

Snoop Score

2/5

Valuation

$1,029 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 1,252,669
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 490
Monthly Visitors: 14,914
Yearly Visitors: 178,850
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $43 USD
Yearly Revenue: $510 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: decisionmarketing.co.uk 23
Domain Name: decisionmarketing 17
Extension (TLD): couk 4
Expiry Check:

Page Speed Analysis

Average Load Time: 2.83 seconds
Load Time Comparison: Faster than 28% of sites

PageSpeed Insights

Avg. (All Categories) 66
Performance 84
Accessibility 82
Best Practices 75
SEO 67
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.decisionmarketing.co.uk
Updated: 26th August, 2022

1.98 seconds
First Contentful Paint (FCP)
71%
21%
8%

0.00 seconds
First Input Delay (FID)
98%
2%
0%

Simulate loading on desktop
84

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for decisionmarketing.co.uk. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://decisionmarketing.co.uk/
http/1.1
0
472.03999996418
556
0
301
text/html
https://decisionmarketing.co.uk/
http/1.1
472.57699997863
1030.6249999558
647
0
301
text/html
https://www.decisionmarketing.co.uk/
h2
1031.2169999816
1931.1199999647
10264
59550
200
text/html
Document
https://fonts.googleapis.com/css?family=Indie+Flower&ver=4.3.28
h2
1940.9779999987
1948.779999977
1087
387
200
text/css
Stylesheet
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/style.css?ver=1.2.0
h2
1941.1959999707
2147.8319999878
1027
1960
200
text/css
Stylesheet
https://maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css
h2
1941.427999991
1959.5379999955
6339
23739
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=PT+Serif:300,400,400italic,600,700|Oswald:300,400,400italic,600,700
h2
1942.0139999711
1949.3139999686
1573
10147
200
text/css
Stylesheet
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
h2
1942.4439999857
2245.756999997
32692
95977
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
h2
1942.8429999971
3113.1969999988
3373
7200
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
h2
1943.2069999748
2149.1529999766
11413
42916
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/js/scripts.js?ver=4.3.28
h2
1943.4109999565
2136.846999987
5868
14885
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/uploads/2015/09/cropped-header_logo_new.gif
h2
3129.2329999851
3529.1059999727
5057
4793
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
h2
3129.7919999924
4693.4479999472
2343808
2343541
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
h2
3130.0719999708
3720.1649999479
61075
60809
200
image/jpeg
Image
https://cdn.printfriendly.com/pf-button.gif
h2
3130.4649999947
3155.3249999997
1705
806
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
h2
3130.749999953
4798.3059999533
2885718
2885451
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/whatsapp-180x101.jpg
h2
3131.001999951
3461.3109999918
7397
7132
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/parliament-new-180x101.jpg
h2
3131.4669999992
3241.2469999981
7627
7362
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/christmas-on-the-beach-180x101.jpg
h2
3131.9969999604
3526.3769999729
7419
7154
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/09/universities2-180x101.jpg
h2
3132.5629999628
5936.4699999569
10305
10039
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
1943.7669999897
13037.27999999
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
h2
3133.0679999664
5833.8970000041
27153
26888
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-180x101.jpg
h2
3133.3659999655
3432.9999999609
6378
6113
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-180x101.jpg
h2
3133.713999996
3622.9549999698
7540
7275
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2019/04/Patrick-Headley2-180x101.png
h2
3134.1459999676
3502.8889999958
24970
24705
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/working-260x146.jpg
1944.3289999617
13045.262
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/03/call-centre-11-180x101.jpg
1944.5239999914
13043.877999997
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/03/work-2-180x101.jpg
h2
3134.9760000012
3718.189999985
6886
6621
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/06/ico_exterior-180x101.jpg
1944.732999953
13045.476999949
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/07/disciplines-n-180x101.jpg
h2
3136.3639999763
3529.635999992
9384
9119
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/foxy-414-260x146.jpg
1944.9809999787
13045.692999964
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-373x210.png
1945.1379999518
13044.991999981
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-120x67.png
h2
3137.425999972
3525.7390000043
13850
13585
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/loaf-373x210.jpg
h2
3137.6900000032
3433.3420000039
17978
17712
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/rocky-120x67.jpg
h2
3137.8539999714
3717.6659999532
4750
4485
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/RoyalEnfieldLBB-120x67.jpg
1945.894000004
13044.616999978
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-260x146.jpg
h2
3138.6239999556
3434.6079999814
9488
9223
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-180x101.jpg
h2
3138.8539999607
3432.3819999699
5922
5657
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/dm-report-banner-ad-large-this-one-please.gif
1946.6289999546
13045.926999999
0
0
-1
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
h2
3139.8949999711
5098.5159999691
5213980
5213713
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
h2
3140.4489999986
4881.9089999888
2927364
2927097
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
h2
3140.7189999591
4008.9879999869
479328
479062
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
h2
3140.8709999523
3339.2829999793
29118
28853
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-373x210.jpg
h2
3141.1109999754
3528.3199999831
17531
17265
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-373x210.jpg
h2
3141.4499999955
3716.7489999556
22273
22007
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/plugins/adrotate/library/jquery.adrotate.clicktracker.js
h2
2554.7199999564
3112.3459999799
528
365
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/plugins/simple-share-buttons-adder/js/ssba.min.js?ver=4.3.28
h2
3115.9800000023
3215.7999999472
538
449
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/js/cookie-min.js?ver=4.3.28
h2
3116.5369999944
3225.1089999918
1676
3915
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/style.css
h2
2150.123999978
2552.7579999762
7764
35734
200
text/css
Stylesheet
https://www.google-analytics.com/analytics.js
h2
3141.6259999969
3150.9319999604
20698
50205
200
text/javascript
Script
https://fonts.gstatic.com/s/oswald/v49/TK3iWkUHHAIjg752GT8Gl-1PKw.woff2
h2
3144.644999993
3150.11399996
26308
25380
200
font/woff2
Font
https://fonts.gstatic.com/s/ptserif/v17/EJRVQgYoZZY2vCFuvAFWzr-_dSb_.woff2
h2
3144.8249999667
3151.446999982
14228
13300
200
font/woff2
Font
https://fonts.gstatic.com/s/ptserif/v17/EJRSQgYoZZY2vCFuvAnt66qSVyvVp8NA.woff2
h2
3171.0129999556
3176.2539999909
14288
13360
200
font/woff2
Font
https://pf-cdn.printfriendly.com/ssl/main.js
h2
3210.7829999877
3283.6819999502
14914
53557
200
application/javascript
Script
https://www.google-analytics.com/j/collect?v=1&_v=j96&a=1388261633&t=pageview&_s=1&dl=https%3A%2F%2Fwww.decisionmarketing.co.uk%2F&ul=en-us&de=UTF-8&dt=Home%20-%20DecisionMarketing&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=IEBAAAABAAAAAC~&jid=2147364685&gjid=1296033472&cid=1385800935.1661515370&tid=UA-44573774-1&_gid=14284799.1661515370&_r=1&_slc=1&z=1118874482
h2
3288.6249999865
3296.2119999574
626
2
200
text/plain
XHR
https://key-cdn.printfriendly.com/api/v3/domain_settings/a?callback=pfMod.saveDSSettings&hostname=www.decisionmarketing.co.uk&client_version=client
h2
3344.8429999989
3401.2039999943
703
167
200
text/javascript
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1936.459
19.735
1957.75
27.202
2557.794
17.451
3121.39
14.811
3136.213
23.35
3168.135
30.562
3205.156
7.253
3212.448
40.099
3255.9
34.096
3297.54
40.837
3510.331
5.324
3528.67
6.347
4710.309
11.726
4808.352
7.027
4897.68
5.248
5111.558
6.543
5124.774
5.84
5130.63
7.435
7393.407
5.434
7410.108
17.235
7610.153
5.738
7960.086
5.285
7976.759
5.77
8110.705
5.596
11360.061
5.685
11393.418
5.455
11543.415
5.238
11593.359
5.719
11693.325
5.798
11705.807
5.234
13038.708
5.59
13047.307
13.676
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Decisionmarketing.co.uk should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Decisionmarketing.co.uk should consider minifying CSS files.
Minify JavaScript — Potential savings of 8 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Decisionmarketing.co.uk should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://pf-cdn.printfriendly.com/ssl/main.js
14914
4708
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
11413
3852
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Decisionmarketing.co.uk should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 116 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
60809
31735.15
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
26888
22530.9
https://www.decisionmarketing.co.uk/wp-content/uploads/2019/04/Patrick-Headley2-180x101.png
24705
22462.45
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-373x210.jpg
22007
11627.4
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-120x67.png
13585
11364.35
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-373x210.jpg
17265
9599.45
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/loaf-373x210.jpg
17712
9011.5
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Decisionmarketing.co.uk should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
0
Avoids an excessive DOM size — 572 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
572
Maximum DOM Depth
Print Friendly
13
Maximum Child Elements
TOP STORY AUGUST 26, 2022 10:30 AM Major rise in consumers retaining direct ma…
13
Avoid chaining critical requests — 13 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Decisionmarketing.co.uk should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.decisionmarketing.co.uk/
704.004
28.857
2.391
Unattributable
138.668
3.965
0.226
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
133.37
111.785
1.699
Minimizes main-thread work — 1.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Rendering
332.7
Other
278.335
Style & Layout
198.697
Script Evaluation
185.557
Parse HTML & CSS
28.462
Script Parsing & Compilation
8.321
Keep request counts low and transfer sizes small — 56 requests • 13,995 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
56
14331114
Image
34
14154004
Script
10
92403
Font
3
54824
Stylesheet
5
17790
Document
1
10264
Other
3
1829
Media
0
0
Third-party
11
102469
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
57484
0
SHOW DETAILS
21324
0
SHOW DETAILS
17322
0
SHOW DETAILS
6339
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
direct_mail_1
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
direct_mail_1
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
div#mh-wrapper > div.home > aside.home-sidebar > div.sb-widget
0.037811695042135
VIEWS AUGUST 25, 2022 8:50 AM Spooner on…IMHO does WFH really scupper creativ…
0.025967864666146
div.g > div.g-col > a.gofollow > img
0.019244481080797
div.home > aside.home-sidebar > div.sb-widget > div.g
0.014209242928052
TOP STORY AUGUST 26, 2022 10:30 AM Major rise in consumers retaining direct ma…
0.013811239924899
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of decisionmarketing.co.uk on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.2 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 1.3 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.124
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 1.2 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 550 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Decisionmarketing.co.uk should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Indie+Flower&ver=4.3.28
1087
230
https://maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css
6339
230
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
32692
80
Avoid multiple page redirects — Potential savings of 340 ms
Redirects can cause additional delays before the page can begin loading. Decisionmarketing.co.uk should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://decisionmarketing.co.uk/
190
https://decisionmarketing.co.uk/
150
https://www.decisionmarketing.co.uk/
0

Metrics

Speed Index — 3.3 s
The time taken for the page contents to be visibly populated.

Other

Properly size images — Potential savings of 5,228 KiB
Images can slow down the page's load time. Decisionmarketing.co.uk should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
5213713
4192011
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
2885451
1149713
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
479062
11665
Reduce initial server response time — Root document took 900 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.decisionmarketing.co.uk/
900.895
Use video formats for animated content — Potential savings of 12,025 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
5213713
4953027
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
2927097
2546574
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
2885451
2510342
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
2343541
1992010
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
479062
311390
Avoid enormous network payloads — Total size was 13,995 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
5213980
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
2927364
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
2885718
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
2343808
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
479328
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
61075
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
32692
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
29118
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
27153
https://fonts.gstatic.com/s/oswald/v49/TK3iWkUHHAIjg752GT8Gl-1PKw.woff2
26308
Serve static assets with an efficient cache policy — 38 resources found
Decisionmarketing.co.uk can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://pf-cdn.printfriendly.com/ssl/main.js
3600000
14914
https://cdn.printfriendly.com/pf-button.gif
3600000
1705
https://key-cdn.printfriendly.com/api/v3/domain_settings/a?callback=pfMod.saveDSSettings&hostname=www.decisionmarketing.co.uk&client_version=client
3600000
703
https://www.google-analytics.com/analytics.js
7200000
20698
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
604800000
5213980
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
604800000
2927364
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
604800000
2885718
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
604800000
2343808
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
604800000
479328
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
604800000
61075
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
604800000
32692
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
604800000
29118
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
604800000
27153
https://www.decisionmarketing.co.uk/wp-content/uploads/2019/04/Patrick-Headley2-180x101.png
604800000
24970
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-373x210.jpg
604800000
22273
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/loaf-373x210.jpg
604800000
17978
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-373x210.jpg
604800000
17531
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-120x67.png
604800000
13850
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
604800000
11413
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/09/universities2-180x101.jpg
604800000
10305
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-260x146.jpg
604800000
9488
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/07/disciplines-n-180x101.jpg
604800000
9384
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/style.css
604800000
7764
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/parliament-new-180x101.jpg
604800000
7627
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-180x101.jpg
604800000
7540
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/christmas-on-the-beach-180x101.jpg
604800000
7419
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/whatsapp-180x101.jpg
604800000
7397
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/03/work-2-180x101.jpg
604800000
6886
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-180x101.jpg
604800000
6378
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-180x101.jpg
604800000
5922
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/js/scripts.js?ver=4.3.28
604800000
5868
https://www.decisionmarketing.co.uk/wp-content/uploads/2015/09/cropped-header_logo_new.gif
604800000
5057
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/rocky-120x67.jpg
604800000
4750
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
604800000
3373
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/js/cookie-min.js?ver=4.3.28
604800000
1676
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/style.css?ver=1.2.0
604800000
1027
https://www.decisionmarketing.co.uk/wp-content/plugins/simple-share-buttons-adder/js/ssba.min.js?ver=4.3.28
604800000
538
https://www.decisionmarketing.co.uk/wp-content/plugins/adrotate/library/jquery.adrotate.clicktracker.js
604800000
528
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/oswald/v49/TK3iWkUHHAIjg752GT8Gl-1PKw.woff2
5.468999966979
https://fonts.gstatic.com/s/ptserif/v17/EJRVQgYoZZY2vCFuvAFWzr-_dSb_.woff2
6.6220000153407
https://fonts.gstatic.com/s/ptserif/v17/EJRSQgYoZZY2vCFuvAnt66qSVyvVp8NA.woff2
5.241000035312
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/dm-report-banner-ad-large-this-one-please.gif
82

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of decisionmarketing.co.uk. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Decisionmarketing.co.uk may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.header-ad > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Tables and lists

List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements
AUGUST 26, 2022 12:00 PM | EXPOSED: THE PARTS WHERE BRITS FIDDLE WITH THEIR FOI…
AUGUST 26, 2022 10:30 AM | MAJOR RISE IN CONSUMERS RETAINING DIRECT MAIL FOR LO…
AUGUST 26, 2022 9:48 AM | ‘LOAF LIKE YOU MEAN IT’: ONE IN THE EYE FOR FITNESS F…
AUGUST 25, 2022 2:08 PM | WHATSAPP PUSHES PRIVACY FEATURES IN NEW GLOBAL BLITZ
AUGUST 25, 2022 1:45 PM | GOVT OPENS TALKS ON DIGITAL TRADE TO HELP REBUILD UKR…

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that decisionmarketing.co.uk should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.11.3
Modernizr
2.8.3
yepnope
WordPress
4.3.28
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://decisionmarketing.co.uk/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
4
Medium

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
SHOW DETAILS
Failed to load resource: net::ERR_TIMED_OUT
67

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for decisionmarketing.co.uk. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of decisionmarketing.co.uk on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 6 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.header-ad > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of decisionmarketing.co.uk. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of decisionmarketing.co.uk on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 66
Performance 64
Accessibility 89
Best Practices 75
SEO 70
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.decisionmarketing.co.uk
Updated: 26th August, 2022

2.08 seconds
First Contentful Paint (FCP)
66%
26%
8%

0.01 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on mobile
64

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for decisionmarketing.co.uk. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://decisionmarketing.co.uk/
http/1.1
0
493.24799980968
556
0
301
text/html
https://decisionmarketing.co.uk/
http/1.1
493.63899999298
1092.9019998293
647
0
301
text/html
https://www.decisionmarketing.co.uk/
h2
1093.2640000246
1989.4169999752
10261
59550
200
text/html
Document
https://fonts.googleapis.com/css?family=Indie+Flower&ver=4.3.28
h2
2000.4119998775
2017.6209998317
1087
387
200
text/css
Stylesheet
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/style.css?ver=1.2.0
h2
2000.6049999502
2290.216999827
1205
1960
200
text/css
Stylesheet
https://maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css
h2
2000.8880000096
2038.8259999454
6340
23739
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=PT+Serif:300,400,400italic,600,700|Oswald:300,400,400italic,600,700
h2
2001.3009998947
2017.0650000218
1573
10147
200
text/css
Stylesheet
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
h2
2001.6109999269
2302.2179999389
32692
95977
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
h2
2001.8479998689
2289.8309999146
3373
7200
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
h2
2002.0339998882
2203.4310000017
11413
42916
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/js/scripts.js?ver=4.3.28
h2
2002.2839999292
2483.9089999441
6046
14885
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/uploads/2015/09/cropped-header_logo_new.gif
h2
2505.3289998323
2603.3979998901
5057
4793
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
h2
2505.5350000039
3183.820999926
2343808
2343541
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
h2
2505.6919998024
2797.1379999071
61075
60809
200
image/jpeg
Image
https://cdn.printfriendly.com/pf-button.gif
h2
2506.0429999139
2552.9409998562
1711
806
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
h2
2506.1770000029
3414.7220000159
2885718
2885451
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/whatsapp-180x101.jpg
h2
2506.3579999842
2891.4709999226
7397
7132
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/parliament-new-180x101.jpg
h2
2506.5709999762
2893.1119998451
7627
7362
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/christmas-on-the-beach-180x101.jpg
h2
2506.713999901
2796.1319999304
7419
7154
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/09/universities2-180x101.jpg
h2
2507.2209998034
2892.1369998716
10305
10039
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
h2
2507.3700000066
3092.249999987
256727
256461
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
h2
2507.5699998997
2796.4589998592
27153
26888
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-180x101.jpg
h2
2507.8359998297
2795.0509998482
6378
6113
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-180x101.jpg
h2
2508.0819998402
2988.7389999349
7540
7275
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2019/04/Patrick-Headley2-180x101.png
h2
2508.3099999465
2797.7249999531
24970
24705
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/working-260x146.jpg
h2
2508.4659999702
2990.2659999207
10694
10428
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/03/call-centre-11-180x101.jpg
h2
2508.6189999711
2892.6299999002
10444
10178
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/03/work-2-180x101.jpg
h2
2508.8380000088
2988.1090000272
6886
6621
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/06/ico_exterior-180x101.jpg
h2
2508.9959998149
2884.4029998872
9315
9050
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/07/disciplines-n-180x101.jpg
h2
2509.1999999713
2893.8060000073
9384
9119
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/foxy-414-260x146.jpg
h2
2509.6839999314
2989.9319999386
15253
14987
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-373x210.png
h2
2510.1520000026
2987.4459998682
99067
98802
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-120x67.png
h2
2510.2969999425
2884.9429998081
13850
13585
200
image/png
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/loaf-373x210.jpg
h2
2510.5709999334
2890.5389998108
17978
17712
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/rocky-120x67.jpg
h2
2510.8229999896
2892.3519998789
4750
4485
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/RoyalEnfieldLBB-120x67.jpg
h2
2510.9819998033
2891.8490000069
5867
5602
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-260x146.jpg
h2
2511.2319998443
2891.1439999938
9488
9223
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-180x101.jpg
h2
2511.3480000291
2895.4749999102
5922
5657
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/dm-report-banner-ad-large-this-one-please.gif
h2
2511.4709998015
2894.9549999088
25106
24841
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
h2
2511.7579998914
3424.769999925
2927364
2927097
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
h2
2511.9049998466
3393.4579999186
5213980
5213713
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
h2
2512.1489998419
3076.8969999626
479328
479062
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
h2
2512.2519999277
2798.7649999559
29118
28853
200
image/gif
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-373x210.jpg
h2
2512.3719999101
2894.4369999226
17531
17265
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-373x210.jpg
h2
2512.524999911
2795.6049998756
22273
22007
200
image/jpeg
Image
https://www.decisionmarketing.co.uk/wp-content/plugins/adrotate/library/jquery.adrotate.clicktracker.js
h2
2480.4579999764
2989.2879999243
528
365
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/plugins/simple-share-buttons-adder/js/ssba.min.js?ver=4.3.28
h2
2501.9919998012
2599.1519999225
538
449
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/js/cookie-min.js?ver=4.3.28
h2
2505.171999801
2602.5859999936
1676
3915
200
application/javascript
Script
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/style.css
h2
2292.3349998891
2479.2529998813
7586
35734
200
text/css
Stylesheet
https://www.google-analytics.com/analytics.js
h2
2512.8679999616
2520.1129999477
20631
50205
200
text/javascript
Script
https://fonts.gstatic.com/s/oswald/v49/TK3iWkUHHAIjg752GT8Gl-1PKw.woff2
h2
2514.6949999034
2518.5749998782
26308
25380
200
font/woff2
Font
https://fonts.gstatic.com/s/ptserif/v17/EJRVQgYoZZY2vCFuvAFWzr-_dSb_.woff2
h2
2514.8869999684
2518.1429998484
14227
13300
200
font/woff2
Font
https://fonts.gstatic.com/s/ptserif/v17/EJRSQgYoZZY2vCFuvAnt66qSVyvVp8NA.woff2
h2
2533.144999994
2536.8099999614
14288
13360
200
font/woff2
Font
https://pf-cdn.printfriendly.com/ssl/main.js
h2
2567.4749999307
2641.9249998871
14915
53557
200
application/javascript
Script
https://www.google-analytics.com/j/collect?v=1&_v=j96&a=1823759492&t=pageview&_s=1&dl=https%3A%2F%2Fwww.decisionmarketing.co.uk%2F&ul=en-us&de=UTF-8&dt=Home%20-%20DecisionMarketing&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=IEBAAAABAAAAAC~&jid=87524736&gjid=1450226815&cid=163346888.1661515422&tid=UA-44573774-1&_gid=663744844.1661515422&_r=1&_slc=1&z=430737240
h2
2609.1930000111
2612.6839998178
626
2
200
text/plain
XHR
https://key-cdn.printfriendly.com/api/v3/domain_settings/a?callback=pfMod.saveDSSettings&hostname=www.decisionmarketing.co.uk&client_version=client
h2
2649.0379997995
2717.1799999196
718
167
200
text/javascript
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1994.289
18.92
2013.537
21.224
2483.5
18.047
2505.001
5.185
2510.198
13.407
2529.934
21.818
2557.011
7.825
2569.825
14.251
2584.415
26.531
2995.847
32.217
3413.176
6.045
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Decisionmarketing.co.uk should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Decisionmarketing.co.uk should consider minifying CSS files.
Minify JavaScript — Potential savings of 8 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Decisionmarketing.co.uk should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://pf-cdn.printfriendly.com/ssl/main.js
14915
4708
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
11413
3852
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Decisionmarketing.co.uk should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Decisionmarketing.co.uk should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
0
Avoids an excessive DOM size — 572 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
572
Maximum DOM Depth
Print Friendly
13
Maximum Child Elements
TOP STORY AUGUST 26, 2022 10:30 AM Major rise in consumers retaining direct ma…
13
Avoid chaining critical requests — 13 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Decisionmarketing.co.uk should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.decisionmarketing.co.uk/
596.46
92.8
7.708
Unattributable
378.852
16.732
0.956
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
184.176
144.408
6.18
https://www.google-analytics.com/analytics.js
110.48
101.268
3.788
Minimizes main-thread work — 1.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Other
486.112
Script Evaluation
379.124
Style & Layout
242.312
Rendering
123.288
Parse HTML & CSS
75.516
Script Parsing & Compilation
27.448
Keep request counts low and transfer sizes small — 56 requests • 14,418 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
56
14763717
Image
34
14586483
Script
10
92530
Font
3
54823
Stylesheet
5
17791
Document
1
10261
Other
3
1829
Media
0
0
Third-party
11
102424
Minimize third-party usage — Third-party code blocked the main thread for 50 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
21257
48.316
SHOW DETAILS
57483
0
SHOW DETAILS
17344
0
SHOW DETAILS
6340
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
direct_mail_1
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
direct_mail_1
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
SEARCH FOR: TOP STORY AUGUST 26, 2022 10:30 AM Major rise in consumers retain…
0.12809165760286
TOP STORY AUGUST 26, 2022 10:30 AM Major rise in consumers retaining direct ma…
0.02866375246915
PLEASE NOTE DECISION MARKETING USES COOKIES. CLICK HERE FOR DETAILS >
0.023202618665995
REGISTER FOR THE DM REPORT
0.012268128150869
SEARCH FOR:
0.0080987215909091
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 5 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.google-analytics.com/analytics.js
3120
106
https://www.decisionmarketing.co.uk/
1966
85
https://www.decisionmarketing.co.uk/
1890
76
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
3390
72
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
3540
64
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of decisionmarketing.co.uk on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 3.9 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.207
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 3.9 s
The time taken for the primary content of the page to be rendered.

Metrics

First Contentful Paint — 3.9 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 6.3 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.4 s
The timing of the largest text or image that is painted.

Other

Eliminate render-blocking resources — Potential savings of 1,820 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Decisionmarketing.co.uk should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Indie+Flower&ver=4.3.28
1087
780
https://maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css
6340
780
https://fonts.googleapis.com/css?family=PT+Serif:300,400,400italic,600,700|Oswald:300,400,400italic,600,700
1573
150
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
32692
600
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
11413
150
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/js/scripts.js?ver=4.3.28
6046
150
Properly size images — Potential savings of 997 KiB
Images can slow down the page's load time. Decisionmarketing.co.uk should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
2885451
1020980
Serve images in next-gen formats — Potential savings of 197 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-373x210.png
98802
83667.2
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
60809
31735.15
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
26888
22530.9
https://www.decisionmarketing.co.uk/wp-content/uploads/2019/04/Patrick-Headley2-180x101.png
24705
22462.45
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-373x210.jpg
22007
11627.4
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-120x67.png
13585
11364.35
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-373x210.jpg
17265
9599.45
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/loaf-373x210.jpg
17712
9011.5
Reduce initial server response time — Root document took 900 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.decisionmarketing.co.uk/
897.146
Avoid multiple page redirects — Potential savings of 1,110 ms
Redirects can cause additional delays before the page can begin loading. Decisionmarketing.co.uk should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://decisionmarketing.co.uk/
630
https://decisionmarketing.co.uk/
480
https://www.decisionmarketing.co.uk/
0
Use video formats for animated content — Potential savings of 12,168 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
5213713
4953027
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
2927097
2546574
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
2885451
2510342
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
2343541
1992010
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
479062
311390
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
256461
146183
Avoid enormous network payloads — Total size was 14,418 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
5213980
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
2927364
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
2885718
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
2343808
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
479328
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
256727
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-373x210.png
99067
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
61075
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
32692
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
29118
Serve static assets with an efficient cache policy — 46 resources found
Decisionmarketing.co.uk can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://pf-cdn.printfriendly.com/ssl/main.js
3600000
14915
https://cdn.printfriendly.com/pf-button.gif
3600000
1711
https://key-cdn.printfriendly.com/api/v3/domain_settings/a?callback=pfMod.saveDSSettings&hostname=www.decisionmarketing.co.uk&client_version=client
3600000
718
https://www.google-analytics.com/analytics.js
7200000
20631
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
604800000
5213980
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
604800000
2927364
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
604800000
2885718
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
604800000
2343808
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
604800000
479328
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
604800000
256727
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-373x210.png
604800000
99067
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/direct_mail_1-777x437.jpg
604800000
61075
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.3
604800000
32692
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
604800000
29118
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-180x101.png
604800000
27153
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/dm-report-banner-ad-large-this-one-please.gif
604800000
25106
https://www.decisionmarketing.co.uk/wp-content/uploads/2019/04/Patrick-Headley2-180x101.png
604800000
24970
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-373x210.jpg
604800000
22273
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/loaf-373x210.jpg
604800000
17978
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-373x210.jpg
604800000
17531
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/foxy-414-260x146.jpg
604800000
15253
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/05/spooner.new_-120x67.png
604800000
13850
https://www.decisionmarketing.co.uk/wp-content/plugins/wp-featured-content-slider/scripts/jquery.cycle.all.2.72.js?ver=1.3
604800000
11413
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/working-260x146.jpg
604800000
10694
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/03/call-centre-11-180x101.jpg
604800000
10444
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/09/universities2-180x101.jpg
604800000
10305
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-260x146.jpg
604800000
9488
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/07/disciplines-n-180x101.jpg
604800000
9384
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/06/ico_exterior-180x101.jpg
604800000
9315
https://www.decisionmarketing.co.uk/wp-content/uploads/2018/06/parliament-new-180x101.jpg
604800000
7627
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/style.css
604800000
7586
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/wpnc-180x101.jpg
604800000
7540
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/christmas-on-the-beach-180x101.jpg
604800000
7419
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/whatsapp-180x101.jpg
604800000
7397
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/03/work-2-180x101.jpg
604800000
6886
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/Bill_Portlock1-180x101.jpg
604800000
6378
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk/js/scripts.js?ver=4.3.28
604800000
6046
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/04/DM-Clinic-180x101.jpg
604800000
5922
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/RoyalEnfieldLBB-120x67.jpg
604800000
5867
https://www.decisionmarketing.co.uk/wp-content/uploads/2015/09/cropped-header_logo_new.gif
604800000
5057
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/rocky-120x67.jpg
604800000
4750
https://www.decisionmarketing.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
604800000
3373
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/js/cookie-min.js?ver=4.3.28
604800000
1676
https://www.decisionmarketing.co.uk/wp-content/themes/mh_newsdesk_custom/style.css?ver=1.2.0
604800000
1205
https://www.decisionmarketing.co.uk/wp-content/plugins/simple-share-buttons-adder/js/ssba.min.js?ver=4.3.28
604800000
538
https://www.decisionmarketing.co.uk/wp-content/plugins/adrotate/library/jquery.adrotate.clicktracker.js
604800000
528
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/oswald/v49/TK3iWkUHHAIjg752GT8Gl-1PKw.woff2
3.8799999747425
https://fonts.gstatic.com/s/ptserif/v17/EJRVQgYoZZY2vCFuvAFWzr-_dSb_.woff2
3.2559998799115
https://fonts.gstatic.com/s/ptserif/v17/EJRSQgYoZZY2vCFuvAnt66qSVyvVp8NA.woff2
3.664999967441
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://www.decisionmarketing.co.uk/wp-content/uploads/2021/06/Decision-Marketing-Giff-2021.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/Quality-Data-Banner.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/ARK-NDR-Remover-ad-320x250-FIN.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/320x250-hhgi-banner-aug22.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/DM_report_small.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/07/DM_mortascreen0722.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2022/08/728x90-hhgi-banner-aug22.gif
https://www.decisionmarketing.co.uk/wp-content/uploads/2020/07/dm-report-banner-ad-large-this-one-please.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
https://cdn.printfriendly.com/pf-button.gif
First Contentful Paint (3G) — 7650 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
89

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of decisionmarketing.co.uk. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Decisionmarketing.co.uk may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that decisionmarketing.co.uk should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.11.3
Modernizr
2.8.3
yepnope
WordPress
4.3.28
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://decisionmarketing.co.uk/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
4
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://www.decisionmarketing.co.uk/wp-content/uploads/2015/09/cropped-header_logo_new.gif
306 x 49
395 x 63
612 x 98
70

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for decisionmarketing.co.uk. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of decisionmarketing.co.uk on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 6 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.header-ad > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.sb-widget > div.a-single > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img
div.g > div.g-col > a.gofollow > img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of decisionmarketing.co.uk. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of decisionmarketing.co.uk on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 185.219.238.38
Continent: Europe
Country: United Kingdom
United Kingdom Flag
Region:
City:
Longitude: -0.1224
Latitude: 51.4964
Currencies: GBP
Languages: English

Web Hosting Provider

Name IP Address
CloudAbove internal services, LDeX2
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.obecontentpr.decisionmarketing.co.uk
Issued By: R3
Valid From: 9th July, 2022
Valid To: 7th October, 2022
Subject: CN = www.obecontentpr.decisionmarketing.co.uk
Hash: f8d428a5
Issuer: CN = R3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x047F8239253A488419995DC448ED23213A15
Serial Number (Hex): 047F8239253A488419995DC448ED23213A15
Valid From: 9th July, 2024
Valid To: 7th October, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org
Authority Information Access: OCSP - URI:http://r3.o.lencr.org
CA Issuers - URI:http://r3.i.lencr.org/
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Jul 9 11:29:03.105 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:24:E3:85:D6:99:76:2E:95:E4:D4:D1:C0:
48:FF:E5:D3:A6:8F:69:45:13:B2:E9:8F:9B:64:47:2F:
36:FC:D4:98:02:20:06:19:7F:0E:4B:08:C5:0D:3C:2B:
4B:DD:89:96:CE:7A:48:ED:48:49:E2:93:45:E2:E1:E0:
3C:04:64:45:C3:11
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 6F:53:76:AC:31:F0:31:19:D8:99:00:A4:51:15:FF:77:
15:1C:11:D9:02:C1:00:29:06:8D:B2:08:9A:37:D9:13
Timestamp : Jul 9 11:29:03.147 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:42:14:9C:51:4F:D7:18:50:F3:4D:68:57:
FA:C5:F0:36:42:5E:BD:7A:FD:AA:FE:A5:56:7E:34:26:
4F:91:02:3D:02:21:00:DF:B2:DE:2B:F8:13:EA:9A:C2:
CE:B0:75:C3:33:6B:CA:58:51:3A:B4:02:EA:A7:ED:DD:
F8:7E:95:6A:53:B5:23
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.lewismckelvey.co.uk
DNS:*.mccontentdesign.co.uk
DNS:*.mckelvey-ink.com
DNS:*.obecontentpr.co.uk
DNS:decisionmarketing.co.uk
DNS:lewismckelvey.co.uk
DNS:mccontentdesign.co.uk
DNS:mckelvey-ink.com
DNS:obecontentpr.co.uk
DNS:www.lewismckelvey.decisionmarketing.co.uk
DNS:www.mccontentdesign.decisionmarketing.co.uk
DNS:www.mckelvey-ink.decisionmarketing.co.uk
DNS:www.obecontentpr.decisionmarketing.co.uk
DNS:*.decisionmarketing.co.uk
Technical

DNS Lookup

A Records

Host IP Address Class TTL
decisionmarketing.co.uk. 185.219.238.38 IN 14400

NS Records

Host Nameserver Class TTL
decisionmarketing.co.uk. ns1.cloudabove.com. IN 21600
decisionmarketing.co.uk. ns2.cloudabove.com. IN 21600

MX Records

Priority Host Server Class TTL
0 decisionmarketing.co.uk. decisionmarketing.co.uk. IN 14400

SOA Records

Domain Name Primary NS Responsible Email TTL
decisionmarketing.co.uk. ns1.cloudabove.com. support.cloudabove.com. 21600

HTTP Response Headers

HTTP-Code: HTTP/1.1 301 Moved Permanently
expires: 19th November, 1981
cache-control: no-store, no-cache, must-revalidate
content-type: text/html; charset=UTF-8
date: 26th August, 2022
server: LiteSpeed
Connection: Keep-Alive
Keep-Alive: timeout=5, max=100
x-powered-by: PHP/7.2.34
set-cookie: *
pragma: no-cache
x-pingback: http://www.decisionmarketing.co.uk/xmlrpc.php
location: https://decisionmarketing.co.uk/

Whois Lookup

Created: 25th November, 2009
Changed: 25th November, 2021
Expires: 25th November, 2023
Registrar: 123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: https://www.123-reg.co.uk
Relevant dates:
Status:
Nameservers: ns1.swbroadband.co.uk
ns2.swbroadband.co.uk
Full Whois:
Domain name:
decisionmarketing.co.uk

Data validation:
Nominet was not able to match the registrant's name and/or address against a 3rd party source on 18-Oct-2017

Registrar:
123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: https://www.123-reg.co.uk

Relevant dates:
Registered on: 25-Nov-2009
Expiry date: 25-Nov-2023
Last updated: 25-Nov-2021

Registration status:
Registered until expiry date.

Name servers:
ns1.swbroadband.co.uk 176.74.18.120
ns2.swbroadband.co.uk 83.142.229.148

WHOIS lookup made at 13:02:43 26-Aug-2022

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2022.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.
View Raw Whois

Nameservers

Name IP Address
ns1.swbroadband.co.uk 176.74.18.120
ns2.swbroadband.co.uk 83.142.229.148
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